El Raval - Re-imaging and Regeneration
Why rebranding is necessary (spiral of decline, cycle of poverty, economic readjustment and social problems) and how public and private funding can be used to implement flagship and community projects to improve the social fabric, lifestyle, environment and economy.
|
Fieldwork: Data collection: Residential quality, Environmental quality, Perceptions, Index of services and amenities, and mapping of the Rebranding techniques |
|
| Evidence of decline and loss of function | Data collection in representative areas |
| Rebranding strategies and techniques | Flagship projects: Contemporary Art Museum, Barcelo Raval Hotel, |
| Environmental improvements: pedestrianisation, pneumatic understreet waste disposal, street beautification | |
| Social engineering: new Geography University, Ravalejar verb introduction, Casa Camper Hotel, Catalan National Library | |
| Roles and opinions of the rebranding 'players' | Local residents, tourists, Foment de Ciutat Vella, Fundació Tot Raval (neighbourhood association), Barcelo group, immigrants, local businesses etc.. |
| Evaluation of the success of the rebranding schemes | Analysis of primary and secondary data (e.g. access and opportunity to green space, assessment of sustainability of particular projects). |