The 22@ new technological district in the Poblenou area of
Barcelona is more a project that a reality, according to the opinion of some
large international investors. However, research in June 2007 shows it is now
being warmly received by the business community.
February 2006: Less reality, more a project?
Xavier Cama, director of Barcelona consultants Cushman &
Wakefield Healey & Baker, believes that the majority attitude is to wait for
the 22@ developments be consolidated. Investors currently prefer a more central
location along the Diagonal and Passeig de Grŕcia. However, because of the
shortage of available land, Cama believes that half of the new office space in
Barcelona will have to be concentrated in the 22@ district in the future. “If
the buildings in progress are rented, the international investors will come”.
The 22@ district occupies 115 city blocks, with a surface of
200 hectares and with a potential to build 4 million m˛ of floor space. Of
this, 3.2 million m˛ would be allocated to offices and commerce.
According to Council estimates, the transformation of the district will require
an investment 12,020 million euros over a period of 15 or 20 years.
Poblenou under construction
The crisis in the technological businesses after the crash of
the Internet bubble in March 2000 has affected the growth of district. For Cama,
22@ will be converted “into a tertiary zone, of offices and commerce,
important to the city”. It will not, however, be able to be focused on the new
technologies, since many of the companies are in crisis and will delay their new
investments for a number of years. Besides, “Barcelona has probably arrived
too late in this sector and cannot aspire to attract multinational headquarters,
but should develop specialist clusters such as Design Centres”.
Despite the investment caution, all new buildings in the 22@
district have been rented or sold before construction has been completed.
Among the users there are important Spanish companies such as Agbar, Gas
Natural, Amper or Retevisión, and multinationals including T-Systems (Deutsche
Telekom), General Electric, Liberty or la Citada Axa. The price of the rents, in
addition, have stayed around 15 euros m˛/month, with higher values in the
buildings near Glňries, where the office market has consolidated.
June 2007: More reality, less a
22@ district: Torre Agbar
Since the beginning of the project 86 urban regeneration plans
have resulted in the refurbishment of over 53% of the industrial land. Over 2
million square metres of ground floor space has been turned over to new
production facilities, social housing, facilities and technical services.
The real estate sector has decisively supported the Project: 54 of the 86 plans
approved are promoted by the private sector, of which planning permission has
been granted to build nearly half a million square metres for production
The 22@Barcelona project has been warmly received by the business community,
according to a research carried out by the University of Barcelona in June 2007.
A total of 925 firms have already established in the 22@Barcelona district or
are in the process of building their corporate HQs there. More than 50% of the
companies that have moved to the 22@Barcelona district since 2001 belong to one
of the four strategic 22@Barcelona sectors: media, ITC, MedTech or energy.
As a result, the number of people working in Poblenou has risen significantly.
There are currently 32,478 new workers and that number is predicted to reach