Barcelona Media Park covering more than 60,000 square metres of
the old industrial district of Poblenou, is aimed at improving the international
standing of the new media technologies of Barcelona and Catalonia as a whole,
and to give it extra weight in terms of production, culture and research. It is
intended as a catalyst for the varied elements that make up the industry, and
seeks to generate the sufficient critical mass to attract major international
Media Park, Barcelona
The Media Park entails €80m of investment. The complex is
located in surroundings of improving urban quality and infrastructure that aims
to act as a magnet for activities that are knowledge-intensive and have a high
technology content, together with research and innovation facilities. The Park
is a place for production and creation, and is open to all enterprises: those
that are regarded as a 'driving force', smaller ones that are interested in
being in close proximity with leading education centres and high-quality
technical facilities, firms specialising in audiovisual genres, and
professionals attracted by economies of scale resulting from the concentration
of production facilities, support infrastructures and highly qualified human
The Barcelona Media Park project is promoted by Universitat
Pompeu Fabra and the private company Mediacomplex and financed by the municipal
company 22@ and the MEDIApro group. The Park occupies the site of the former
textile factory Ca l'Aranyó, on the block delimited by Avinguda Diagonal,
Carrer Llacuna, Carrer Roc Boronat and Carrer Tànger.
Ca l'Aranyó - the former textile factory
The Ca l'Aranyó campus concentrates all Universitat
Pompeu Fabra's facilities relating to teaching, research and production in the
sphere of communication and technology, the studies in Audiovisual
Communication, Journalism and Translation and Interpretation, the engineering
degrees in Computer Science and Telecommunications, and the Audiovisual
University Institute. The campus occupies around 25,000 square metres which
includes a 2,000 square metres film set, other smaller sets, production and
postproduction rooms, and a teleport for satellite transmission and reception.
There is also an area of 5,000 square metres for research and production
facilities intended for collaboration work between companies in the audiovisual
industry and educational institutions. The architectural design involves
rehabilitating two buildings of the old factory and constructing three new ones,
with space for a total of 3,000 people.
The Technology and
Communications Campus Site
The site of the new Ca l’Aranyó technology and communication
campus forms a rectangle measuring 110 x 57 m, with two bevelled corners,
following the characteristic layout of Barcelona's Eixample district, plus an
additional rectangle measuring 18 x 20 m. The total surface area of the site is
6,021 square metres. Two teams of architects have been involved in the design.
Antoni Vilanova and Eduard Simó are responsible for the rehabilitation of the
former textile factory and Josep Benedito and Ramon Valls the new buildings and
interior design. The layout is as follows:
Building A: This building, overlooking Carrer Llacuna, has
3,000 sq m of floor space and housed the looms in the former Ca l’Aranyó
factory. It has been rehabilitated as the learning and research resources
centre, complete with library, computer rooms and multimedia workshops.
Building B: This building runs along Carrer Tànger, and was
the warehouse in the old factory. Once rehabilitated, its 1,725 sq m of floor
space houses the Audiovisual University Institute (IUA).
Building C: New central building with 4,100 sq m of floor
space. It includes the areas given over to teaching and research (lecture rooms,
seminar rooms, lecturers' offices, meeting rooms) and a cafeteria. Alongside the
building, the old brick chimney of the factory, built in the 1950s, has been
Building D: New building overlooking Carrer Roc Boronat. Its
5,500 sq m of floor space contains the departments and administrative offices.
Building E: New building overlooking Carrer Roc Boronat. It has
3,600 square metres of floorspace and contains the Universitat Pompeu
Fabra Foundation and areas intended for companies operating in the audiovisual
industry. Also included in the project is the leasing out of a total of 5,000
square metres of film sets and technical facilities (editing rooms and cutting
rooms) built in the area managed by Mediacomplex.
The new MEDIACOMPLEX
The new audiovisual production centre mainly consists of areas
for audiovisual production, office space, teaching, audiovisual research, and
ancillary services, on a site with a surface area of 6,782 square metres. The
floor space of the centre totals 24,000square metres.
The project includestwo slim towers of different
heights, set perpendicular to Avinguda Diagonal and connected by a transparent
box. At the level of Avinguda Diagonal, these two towers form large diaphanous
porches, ten metres in height, that provide a prolongation of Carrer Bolívia
and access to both the entry lobby to the offices and the area of the public
cafeteria located in the first basement. Separated from the office blocks by the
prolongation of Carrer Bolívia, there are the production areas, in the form of
a parallelepiped box raised on columns and covered with a roof, showing a
characteristic volume that is reminiscent of the numerous industries of El
Poblenou. This huge prism is crossed by a glazed street that connects the main
entrance on Avinguda Diagonal with the Universitat Pompeu Fabra communication
The volume of this complex of buildings is determined by their
use. There are two principal structures. The first contains the three film sets.
The main setcovers almost 2,000 sq m and dictates the height of the
building, which also includes the medium-sized set, covering 600 sq m, and a
smaller one measuring 275 sq m, plus two additional levels on top of the sets,
containing production areas. The second main building contains a storage area on
the ground floor and two production areas above this, forming an extension of
the main structure of the former Ca l’Aranyó factory and respecting its
volume and height. It also houses an auditorium that is open to the public, with
a large entrance hall for access from Avinguda Diagonal.
The underground levels have been set aside for a two-storey car park with spaces
for nearly 550 vehicles, accessed from Carrer Roc Boronat.
The creation of the Activities District 22@ is based on the
process of transformation of the old industrial area of Poblenou into a district
for new-generation activities. These include the new information and
communication technologies, research, design, culture, and in general all those
activities that characterise the knowledge society. The new media industry is a
strategic option for the city of Barcelona, both for its economic dynamism and
for its cultural interest.
By its very nature it brings together companies with a high
technologicalvalue and creators of innovative content, thus encouraging
the development of talent and generating jobs with a high added value. The
audiovisual industry is one of the sectors with most possibilities for future
growth as it acts as a catalyst for a whole range of emerging sectors of the
economy (mass media, advertising, information technology, telecommunications,
consumer electronics, interactive multimedia applications, publishing, etc.) and
numerous artistic and cultural manifestations such as theatre, music and the
sector of knowledge technologies.
On an international level, there are some good examples of
centres that combine research, production and exhibition facilities and that
exert a great deal of influence on the industrial activity of their surrounding
area: the Zentrum fur Kunst und Medientechnologie in Karlsruhe, the Ars
Electronica Center in Linz, the Institut National de l’Audiovisuel in Paris,
the Sony Center in Berlin, the Sundance Institute in Salt Lake City, and the
National Museum of Photography, Film and Television in Bradford, among others.
The District 22@ sets aside areas for traditional facilities as
well as @ training facilities. The @ training facilities include the following
Ongoing training activities, carried out in the facility itself
and accredited by an authorised training centre.
Activities aimed at disseminating new technologies.
Private production activities related to training in the field
of the information and communication technologies (ICT), using up to one-third
of the total floor space of the facility. The space will be adjudicated to each
company as a leasehold, the facility remaining under public ownership.