| Rebranding
Places fieldwork and research |
| Why is rebranding needed? |
Fieldwork and research into the profile of places
in need of rebranding, using surveys and secondary data. |
| Rural rebranding strategies |
Fieldwork and research into a range of rural
strategies e.g. rebranding local activities and farming. Integrated projects in
the post-production countryside including rural heritage and specialist
'food-towns'; using innovative arts and media projects and new technologies
including community radio, films and the internet. |
| Urban rebranding strategies |
Fieldwork and research into urban strategies that
include the following approaches:
 changing the built environment by rebranding of shopping, commercial and
residential areas;
promoting city identity;
using sport as a catalyst for change and pump-priming engine;
rebranding a declining coastal holiday resort.
|
| Evaluating rural rebranding
strategies |
Fieldwork and research into the success of specific
examples of ways to implement rural rebranding using contrasting solutions e.g.
rural tourism promoted via the media; rural technology; adding value locally;
rural diversification in the post-productive countryside. |
| Evaluating urban rebranding
strategies |
Fieldwork and research, into the success of
specific examples of ways to implement urban rebranding using contrasting
solutions e.g. flagship schemes in city centres, waterfronts, shorelines,
gentrification of suburbs; heritage and tourism in historic centres; sport and
leisure provision. |
| |
Close
table |
