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Blackpool 'The Las Vegas of the North' The North West England seaside town of Blackpool was once the No.1 holiday destination for working-class British families. In the 1960s it would attract 17 million of them a year, until cheap, all-inclusive holidays to Spain cut their business in half. They called it 'The Las Vegas Of The North' because of its bright lights and reputation for bawdy thrills. Building the brand: rebranding cities Rebranding doesn't mean regeneration, but the two can go hand-in-hand. And used smartly, rebranding of towns, cities and places can reap rewards. Cornish tourism fuelled by food A focus on good food has been a key factor in Cornwall substantially increasing its visitor number - between 1992 and 2002 the number of annual holidaymakers going to the county rose 50% from 3.4 million to 5.1 million. Cyprus hill village saved by agrotourism project Eden Project's regeneration work Cornwall's Eden Project has established itself as one of the most popular tourist attractions in the UK. Based around two giant greenhouses or 'biospheres', it attract 1.2 million visitors a year and in its first five years of opening it has contributed Ģ700m to the Cornish economy. Flagship Developments Flagship developments in Manchester, Glasgow, Gateshead, Belfast and London lay claim to bringing economic and cultural improvements to our cities. Growth and development of Benidorm Rebranding Blackpool to the French Seaside resorts: a British cultural export Tackling rural disadvantage UK neighbourhood statistics
Blackpool 'The Las Vegas of the North'
Building the brand: rebranding cities
Cornish tourism fuelled by food
Cyprus hill village saved by agrotourism project
Eden Project's regeneration work
Flagship Developments
Growth and development of Benidorm
Rebranding Blackpool to the French
Seaside resorts: a British cultural export
Tackling rural disadvantage
UK neighbourhood statistics
