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Blackpool 'The Las Vegas of the North' The North West England seaside town of Blackpool was once the No.1 holiday destination for working-class British families. In the 1960s it would attract 17 million of them a year, until cheap, all-inclusive holidays to Spain cut their business in half. They called it 'The Las Vegas Of The North' because of its bright lights and reputation for bawdy thrills. Building the brand: rebranding cities Rebranding doesn't mean regeneration, but the two can go hand-in-hand. And used smartly, rebranding of towns, cities and places can reap rewards. Growth and development of Benidorm Rebranding Blackpool to the French Seaside resorts: a British cultural export Tackling rural disadvantage UK neighbourhood statistics
Blackpool 'The Las Vegas of the North'
Building the brand: rebranding cities
Growth and development of Benidorm
Rebranding Blackpool to the French
Seaside resorts: a British cultural export
Tackling rural disadvantage
UK neighbourhood statistics
