There are many different types of tourists, which can be classified in a number of ways:
|Mass Tourism||Alternative Tourism|
By nature of the activity:
Duration of trip and distance travelled
|Day trip||Weekend break||Annual holiday|
|Business or Pleasure|
Pleasure: need for change, see
* Culture (ethnic)
* History, heritage
* Nature-based (eco-) tourism
* Farm-based, rural tourism
* Personal development, health
* Visit friends, family
* Social status (to brag!)
By age/socio-economic group
|Backpackers||Empty Nesters||DINKS||SINKS||Early/Active Retirees||Boomers||Youth|
Backpackers: 18-24 years, no children. Attracted to adventurous activity. Consider themselves travellers not tourists. Generally well-educated. Cost conscious.
DINKS: Double Income No Kids.
SINKS: Single Income No Kids.
Both Dinks and Sinks: younger people, between 25 and 35 years of age, no children, affluent.
Empty Nesters: Parents whose children have flown the family nest. Between 45 and 55 of age, well educated, high disposable income.
Boomers: members of the baby boom generation in the 1950s.
Youths: Between 18 and 25 of age, not well-educated, low disposable income, are used to travelling, (have learned it during the upbringing) and know how to indulge 'the good life'.